Industry: Manufacturing
As a total test service provider (TTSP) for the electronics industry, Engineered Test Solutions develops and delivers critical tests for a worldwide clientele. Offering ISP Programming and Boundary Scan, DFT, FT, ICT, and IOLT, the company designs, engineers, and integrates these evaluations. Engineered Test Solutions helps clients determine the best testing strategies and performs assessments with accuracy and consistency.
Engineered Test Solutions was struggling to create a brand tonality in its properties that was a true reflection of the firm’s national and international work. The existing digital presence was rudimentary and causing customer usability issues. Engineered Test Solutions also wanted to heighten its brand awareness in the manufacturing markets of Malaysia, South America, and China. We were charged with tackling these challenges and developing and designing a comprehensive User Acquisition strategy focused on key markets in the United States.