An Environmental Energy Company

Industry: Energy

38%
Increase in
User Acquisition
38%
Rise in
Investment Inquiries
100%
Improvement in
Advanced-Analytical Tracking

The Client

The Environmental Energy Company supports environmentally sustainable methods in local communities. The company’s primary focus is converting organic and agricultural waste into compost and renewable energy. The Environmental Energy Company is dedicated to financing, constructing, joint-owning, and operating waste-to-energy conversion centers across the United States.

The Challenge

The Environmental Energy Company had two primary goals they hoped we could achieve. First, they wanted us to find potential buyers and investors online, as well as to be able to proactively communicate with interested parties. Second, they desired to expand brand awareness by exploiting the Environmental Energy Company’s success stories and keen understanding of alternative-energy applications.

Solutions Provided

  • An online environment that reflected The Environmental Energy Company's vision and core competencies.
  • User Acquisition methods based on the research of investor's interests, browsing patterns, and information-consumption.
  • A Marketing Automation strategy that enabled pro-active communication of product capabilities and benefits.
  • A custom real-time dashboard to intelligently track the usage of key investors reading the company's product descriptions.

Brand Impact

  • 38% Increase in donation and volunteers in through our brand management strategy.
  • 38% Rise in investment inquiries with that leveraged our new user acquisition strategy.
  • 100% Improvement in advanced-analytical tracking of donor interest and positioned the client as a viable option.
  • Provided the client with a solution to track key market changes to maneuver the company based on relevant information.

Services Delivered

User Acquisition Services
User Acquisition
Brand Management Services
Brand Management