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Home Storage Building Company

Industry: Retail

35%
Boost in
User Acquisition
20%
Rise in
Sales
20%
Increase in
Brand Penetration

The Client

Home Storage Building Company uses high-quality building materials to construct portable storage sheds by hand. Based in central Georgia, the firm has six sales locations, all of which are open 24/7 so customers can look at products anytime. In addition to storage sheds, the family-owned and -operated business also offers lofted barns and doghouses.

The Challenge

Home Storage Building Company needed a central communication hub in which its customers and dealers could both be integrated.

Solutions Provided

  • A Customer Experience Transformation that identified and implemented the correct strategies to meet the expectations of dealers and customers.
  • A rebrand that included a dealer management system.
  • A Marketing Automation plan with communications focused on enhancing engagement.
  • User Acquisition methods that would foster brand penetration in the industry.
  • A real-time site dashboard to continuously monitor and analyze 30+ User Acquisition and Marketing Automation key performance indicators (KPIs).

Brand Impact

  • The new rebranding helped the brand become more competitive and increase its brand penetration by 20%.
  • Our customer experience transformation efforts identified exit funnels to increase sales by 20%.
  • Our user acquisition strategy targeted large property holders and farm owners and increased new users by 35%.
  • Our marketing automation plan decreased overall marketing costs by 15%.
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Services DELIVERED

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
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Marketing Automation