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Interior Design Services

Industry: Home services

10%
Growth in Monthly User Acquisition
7%
Rise in
Brand Awareness
100%
Improvement in Marketing Automation

The Client

Interior Design Services was founded in India as a “house to home” interior design firm. Now headquartered in Pleasant Hill, California, the company is led by professional home designer Anusha Kataria. Projecting enthusiasm and energy, Interior Design Services espouses clear communication and delivers budget-friendly solutions.

The Challenge

Our task was to change Interior Design Services’ image from a local brand to that of an international interior design and decoration firm.

Solutions Provided

  • A freshly developed and crafted ecosystem that highlighted the company's design philosophy.
  • A User Acquisition and appointment booking portal.
  • Advance Analytics research that boosted the number of visitors.
  • A new and innovative Brand Management strategy, leveraging the company's strengths and capabilities.
  • Marketing Automation plans to capture and engage new clients.
  • A real-time dashboard monitoring 25 key performance indicators (KPIs) of User Acquisition, Brand Management, and Marketing Automation.

Brand Impact

  • We created a new omnichannel brand presence that helped the company showcase its design philosophy and increase its brand presence by 7%.
  • Our new marketing automation campaign improved the existing client campaign and increased its proficiency by 100%.
  • Our user acquisition strategy targeted new homeowners and offices and increased new users monthly by 10%.
  • The new automated booking engine helped increase the client business by 8%.
  • Our automated marketing decreased marketing costs by 21%.
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Services Delivered

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
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Brand Management
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Marketing Automation