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A Leading Spa Cosmetics Firm

Industry: Healthcare

50%
Improvement in Business Acquisition
30%
Growth in User Acquisition
65%
Rise in Brand Awareness

The Client

A market leader in professional-use spa masks, the Leading Spa Cosmetics Firm was founded in Richmond, California, in 2005. Along with masks, the company develops and manufactures spa disposable supplies, spa furniture, and spa apparel, along with beauty equipment, cosmetics, eyelash extension supplies, and depilatory products. The Leading Spa Cosmetics Firm's goal is to deliver the ultimate spa experience through luxury beauty products.

The Challenge

Having started the global manufacture of its products, The Leading Spa Cosmetics Firm Inc. wanted to raise brand and product awareness worldwide. We were asked to boost the Leading Spa Cosmetics Firm's brand's exposure wherever the products were produced and to generally improve the firm’s position in global markets through international product marketing.

Solutions Provided

  • Advanced Analytical research to help the client understand the interests of key audiences.
  • A customized global Brand Management strategy that leveraged brand tonality.
  • A User Acquisition strategy that engaged audiences with creative content.
  • An optimized Customer Experience designed through analysis of real-time user exit funnels.
  • An Automated Marketing solution spanning various global time zones.
  • A Marketing Automation approach that incorporated email, search engines, and social channels.

Brand Impact

  • Our analytics-based approach helped us create a Brand Management strategy that resonated with the audience.
  • Our Automated Marketing plan interacted with the global audience 24/7.
  • Our multi-channel Marketing Automation raised awareness of the Leading Spa Cosmetics Firm products by 56%.
  • Our engagement-based approach increased new user acquisition by 30%.
  • Our Customer Experience Transformation increased the Leading Spa Cosmetics Firm global audience by 65%.
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Services Delivered

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Marketing Automation
User Acquisition
User Acquisition
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Brand Management