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Restaurant Equipment Distributor

Industry: Online shopping

14%
Growth in
Social Engagement
55%
Rise in
Relevant Inquiries
100%
Increase in Business Communications Automation

The Client

Headquartered in Ft. Lauderdale, Florida, Restaurant Equipment Distributor supplies high-performance kitchens with equipment to enable economic and efficient operations. With more than 360 years of combined foodservice industry experience, the company possesses knowledge in all elements of the sector’s equipment selection process. Able to deliver competent assistance for concept and layout decision-making, Restaurant Equipment Distributor also offers fast service issue resolution through its relationships with factory technical service management.

The Challenge

The Restaurant Equipment Distributor wanted us to grow online awareness of their brand and accelerate User Acquisition. The company was having trouble with the conversion of potential customers who visited their web portal. Restaurant Equipment Distributors needed a rebranding strategy that generated engagement among their target audience.

Solutions Provided

  • A complete assessment that leveraged Advanced Analytics to identify current gaps in the existing online ecosystem.
  • Analytical strategies to identify target buyers and pain points that could be remedied with Restaurant Equipment Distributor product line.
  • A detailed rebranding plan that aligned international brands with the client's brand.
  • A streamlined brand experience transformation of all solutions and advertisements, consistent across all devices.
  • A Marketing Automation strategy that harmonized with the culinary needs and interests of the Restaurant Equipment Distributor’s audience.

Brand Impact

  • Our Brand Management strategy increased brand awareness by 46%.
  • Our Marketing Automation plan reduced the Restaurant Equipment Distributor’s marketing costs by 32%.
  • Our social media channel strategy was fueled with high-quality, engaging food production videos.
  • Our creative campaigns increased referral traffic from Facebook, YouTube, and Instagram.
  • Our streamlined web solution encouraged meaningful clicks and conversions.
  • Our real-time dashboard improved agility by continuously analyzing 40+ Marketing Automation, key performance indicators (KPIs).
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Services Delivered

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
Marketing Automation Services
Marketing Automation
Brand Management Services
Brand Management